In the second installment of the “Start Small” series, I want to take a look at an incredibly undervalued part of your marketing plan. It’s right there on your firm’s website for everyone to see, yet if I had to make a wager I would probably say you haven’t given much thought to its power or potential.
Read MoreLike many of us, I watched the news for the past month and couldn’t help but feel a little overwhelmed. While Hurricane Irma was making its way to Florida, I was in New York City working with a client.
Read MoreA marathon is 26.2 miles. A mile is 5280 feet. A foot is 12 inches.
It takes every one of those feet and every one of those inches to get to 26.2 miles, just like it takes every small step to make up a marketing plan.
Read MoreRemember this year’s New Year’s Resolution? Seems so long ago now. If you’re anything like most people you didn’t come close to losing those 15 pounds, or meditating every day, or organizing your garage. You settled back into the routine that has been working for you, and you’ll think about changing things again after the holidays.
Read More
How can it be fall already?
One of my favorite times of the year. The leaves start to change, the air starts to get cooler. Weekends are filled with football games and long drives though the country.
We all know the sayings:
A journey of a thousand miles starts with a single step.
Rome wasn’t built in a day.
Yet a big hurdle man attorneys face when starting a marketing plan is simply getting started.
Ahh summer.
I don’t know about you, but there is something about that wonderful time between Memorial Day and Labor Day that makes me want to relax, sit on the beach and read a book. Or spend the day on the tennis court, with the responsibilities of running my consulting firm safely in the background. It’s a good thing!
Read MoreThank you so much for coming to the Intentional Marketing Blog. This is the first in what will be a weekly series where I will share my thoughts and ideas on current topics and trends in the world of legal marketing. Hopefully the information you find here will help demystify the marketing process and inspire you to grow your practice.
Read More