Strategic Planning & Business Development
Build Relationships. Strengthen Your Strategy. Grow Your Practice.
Business development isn’t about gimmicks or aggressive sales tactics. It’s about creating authentic, lasting relationships—both inside and outside the firm. The most successful marketing efforts are built on a clear strategy that aligns with your firm’s strengths, values, and goals.
Does Your Firm Have a Strategic Plan?
It doesn’t need to be complicated. But it does need to be intentional. A well-crafted plan should clearly identify:
✔️ Key areas of practice for growth
✔️ Target markets and ideal clients
✔️ Opportunities for deeper relationships with existing clients
✔️ Individual and firm-wide business development goals
Without this clarity, even the best marketing efforts can feel scattered or ineffective.
How I Help
At Stewart Marketing & Consulting, I help law firms and attorneys create SMART strategic plans—plans that are:
S: Specific
M: Measurable
A: Attainable
R: Realistic
T: Timely
I work with you to clarify your goals, identify opportunities, and build a strategy that aligns with your firm’s culture and capacity. From there, I help ensure that your business development efforts are intentional, consistent, and focused on results.
Whether you need guidance for the entire firm, specific practice groups, or individual attorneys, I tailor my approach to meet you where you are—and help you move forward with clarity and confidence.
What Strategic Planning Can Help You Achieve:
✅ Focused efforts that support your goals
✅ Stronger alignment between marketing and business development
✅ Clear accountability for actions and outcomes
✅ Increased referrals, stronger relationships, and meaningful growth