The IMAP — Individual Marketing Action Plan

From Strategy to Action. One Step at a Time.

You’ve created a strategic plan. You know where you want your practice to go. Now the question is—how do you get there?

That’s where the IMAP—Individual Marketing Action Plan comes in. Developed specifically for attorneys by Stewart Marketing & Consulting, the IMAP provides a practical, straightforward framework to help you turn strategy into consistent, results-driven action.

What Is the IMAP?

The IMAP is a customizable, easy-to-follow template designed to help attorneys create their own personal marketing and business development plans. It works for lawyers at any stage of practice, in firms of any size, and across any practice area.

How the IMAP Helps You Succeed:

✅ Clarifies your marketing and business development goals
✅ Identifies target markets and opportunities for growth
✅ Helps you maximize your referral network
✅ Breaks down goals into specific, achievable action items
✅ Provides structure and accountability for consistent progress

Why It Works

The IMAP simplifies the often overwhelming process of marketing by giving you a clear, tailored roadmap. Instead of vague ideas or inconsistent efforts, you’ll have a written plan of action tied directly to your goals.

Clients who have used the IMAP consistently report progress—and often exceed their original goals—because it helps them stay focused, intentional, and accountable.

Ready to Advance Your Practice?

Whether you’re looking to grow your book of business, strengthen referral relationships, or raise your professional profile, the IMAP will help you get there—one step at a time.

[Schedule a Consultation to Get Started →]