Wednesday Wisdom: Your Referrals Are Ghosting You—Here’s Why

Ever feel like a once-solid referral source has vanished into thin air?

It’s not them. It’s your follow-up.

Referrals aren’t transactions—they’re relationships. If your “Thanks!” ends at a quick email or a half-hearted coffee invite, don’t be surprised when your inbox is full of tumbleweeds.

✅ Want to keep referrals flowing? Do this:

• Close the loop. Let the referrer know what happened with their contact (within ethical bounds).

• Make them look good. Treat the referral like gold—because they are.

• Reciprocate with intention. It’s not tit for tat—but it is about understanding what matters to them and keeping an eye out for ways to add value to their business too.

• Be visible. One lunch a year isn’t enough. Stay top of mind through updates, handwritten notes, or strategic social engagement.

Simple step: Scroll through your sent emails or texts. Find one referral source you’ve lost touch with—and send a personalized message today. A check-in. A congrats. A relevant article. Just reconnect.

Because here’s the truth: referrals go where appreciation and awareness grow.

Stick around for more Wednesday Wisdom—popping up when the insight is too good not to share.